Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced that it has been granted another a new patent by the U.S. Patent and Trademark Office. U.S. Patent No. 8,904,419, issued on Dec. 2, revolves around a process to prove which TV shows have the most engaged viewers based on a “Stickiness Index.” The more time spent viewing, the more likely a viewer is to remember advertising. The Stickiness Index is used in Rentrak’s TV Essentials system, as well as in weekly reports.
“Rentrak continues its leadership role in television measurement through patents that provide real value to the advertising marketplace,” said Rentrak’s Vice Chairman and CEO Bill Livek.”
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video.